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Visual ads in ChatGPT: what should businesses prepare?
In brief: Advertising in ChatGPT is developing beyond text units into visual formats designed to show products and their use cases. OpenAI is also exp...
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How to connect B2B advertising to revenue: lessons from Zembl
In brief: B2B advertising should be measured beyond clicks and forms by connecting account-level engagement with CRM opportunities, pipeline and reven...
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How should CTV advertising be measured? IAB Europe's new framework
In brief: Connected TV advertising should not be judged by views and completion rate alone. Reliable measurement first confirms that an ad was validly...
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How should an advertising budget be split between brand building and sales?
Short answer: putting the entire advertising budget into campaigns designed to generate immediate sales may look efficient, but it can weaken future d...
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Meta Enterprise Platform: how AI business agents may change marketing
In brief: On September 28, 2026, Meta announced Meta Enterprise Platform, an initiative designed to bring its AI technology into business operations....
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Brand reputation in AI search: why social media monitoring now matters
In brief: People increasingly use AI search systems when choosing brands, products and services. A Brand Analytics analysis published by Sostav on Sep...
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Google Demand Gen updates: what is changing across YouTube, Gmail and Maps?
In brief: On September 24, 2026, Google announced three Demand Gen updates: a Business Agent that can answer product questions alongside eligible YouT...
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Google adds multimodal search reporting to Search Console
In brief: On September 24, 2026, Google announced web multimodal search reporting in Search Console. Site owners can now see how people discover their...
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B2B buying starts before the CRM: lessons from LinkedIn's new research
In brief: A new LinkedIn analysis published on September 24, 2026, drawing on Factors.ai data, suggests that B2B research starts long before an opport...
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Google is updating AI Max reporting: what advertisers may gain
In brief: Google has announced two AI Max updates designed to give advertisers clearer guidance and reporting. AI Brief is expanding its closed beta t...
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Marketing Played Before Football – Puma’s Legendary Marketing Strategy with Pelé
Year: 1970. The stage: the FIFA World Cup final. All eyes were on one player — global superstar Pelé. But he hadn’t stepped onto the pitch just to pla...
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